Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them.

That interaction feels personal to users because of their previous experiences with social networking site interactions.
Matrix Media Marketing
At Matrix Media, our team of experts understands the etiquette of social media. We also know how to influence these tools to gain maximum benefits. The advantages of social media marketing are not limited to connecting with your consumers on a personal basis. If done in a proper manner, it also helps in developing high quality links to your site, enhances the search engine placement of your website and also helps in managing your online reputation.

Topical Media Advertising
Topical media advertising is the simplest to produce and has a specific goal. You want to give the audience a call to action -- to tune into tonight's newscast or pick up tomorrow's paper.Use topical ads when you have exclusive content that will compel people to read, listen or watch, or when you need a quick boost in your audience numbers. Topical ads have a short shelf life. After the football preview is distributed or the bed bug story airs, the ad's work is finished. But if you string a series of topical ads together over several days or weeks, you can turn these small spikes of usage into long-term trends. 

Print Media Advertising
The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.Public speaking and event organizing can also be considered as forms of mass media.The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television.

Web Site Advertising
This rapidly growing marketing force borrows much from the example of press advertising, but the most effective use—adopted by search engines—is interactive.

Radio Advertising
Radio advertising has increased greatly in recent years, with the granting of many more licenses. It typically reaches specific audiences at different times of the day—adults at breakfast, housewives during the day, and commuters during rush hours. It can be a cost-effective way of reaching these audiences—especially since production costs are much cheaper than for television, though the lack of visual elements may limit the message. In radio advertising it is important to identify the right timing to reach specific radio listeners. For instance, many people only listen to the radio when they are stuck in traffic, whereas other listeners may only listen in the evenings. The 24 hour availability of radio is helpful to reach a variety of customer sub-segments. In addition, it is a well-established medium to reach rural areas.

Mobile Advertising
Personal mobile phones have become an attractive advertising media to network operators, but are relatively unproven and remain in media buyers' sidelines.

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