| Social Analytic
Social
Analytic and Social Media Monitoring Tools are two indirect ROI
generators for Social Media. There are many Social Media Analytic and
Monitoring Tools under various categories. Hoot Suite for Social Media
Management, Klout for performance measurement, Twitter Reach for reach
analysis and Crowd booster for sharing & monitoring are my
recommendations as an individual platform for
Personal Branding and
Social Media Initiative of SMEs.
eMagazines,eNews Paper, eGazette &
eNews Letter on Smartphones and Phablets are the hot trends of 2013. It
has bought the need of another category of Social Analytic to measure
the performance of Social Publications.
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Big data Analytic
BigData is the platform for
processing humongous volume of Data. It can process data from all kind
of sources including Social Networks & Video Surveillance Systems.
The Analytic Platform leveraged by BigData is Big Data Analytic and it
allows to analyze data collected from the diversified source in all
possible means. Its process includes Algorithmic Analysis(Predictive
Analysis), Graphical Visualizations, Tabular and Info graphs.
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Visual Social Analytic
Visual Social Analytic
is the platform to process the visuals from Visual Social Networks like
pinterest and instagram. Second variant of Visual Social Analytic
generates the data visualizations and info graphics of different
activities over all types of Social Networks including photo-campaign
,likes and comments to generate the beautiful looking visualizations and
interactive info graphics. Reach.ly and visual.ly are really good to
use platforms for analyzing the different activities on Social Media and
to generate the info graphics for different trending topics on
Pinterest and Facebook or Twitter respectively.
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Social TV Analytic
Delivering the Sales
and Marketing ideas or concepts through short Videos on Social Media has
started dominating the other type of marketing tools. It is whizzing as
the most successful and the hot trend of Social Media in 2013.
International Footwear giants like Adidas & Reebok have already
adopted this tool very extensively.Almost all software companies who are
into Cloud Business have already realized the impact of its Sales and
Marketing power.
The Social Platform like YouTube,
Keek, Vimeo, Facebook (New News Feed), Twitter (Twitter Social TV) etc are
gearing up heavily as the global leaders & players to make this
trend really successful. Social TV Analytic will become one of the Top 5
Trends of Social Media starting from middle of 2013.
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Competitive Intelligence
Competitive
Intelligence is a specialized Business Intelligence capability that
produces predictable information about branding, pricing, strategies,
trends and consumer/customer behaviors. To produce these information it
processes the data primarily from CRM and other systems leveraged on
branding, social promotions, logistics, Financial Management System and
forecasting. It is an intelligent and great strategy to combine the
capability of Location/Spatial Intelligence with any Competitive
Intelligence Solution to add the WHERE paradigm to it, just like in
Predictive Analytic. To cope with the fast growing influence,popularity
and trend of Social Commerce, it is important to consider BigData
platform for any Competitive Intelligence Solution in future.
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Strategic Intelligence
Any Strategy formulated
based on past trends data and amalgamated with the smarter
considerations, actions and events of future is considered as the good
Business strategy. Any Business Intelligence Solution that helps in
deriving & formulating the strategic aspects of business plan from
the sets of data and other inputs is called Strategic Intelligence.
Business Houses, Research & Development, Defense and Security
Organization/Agencies are the heaviest utilizes of Strategic
Intelligence. It is very much evident, a Strategic Intelligence will
become the core part of BI Initiative of every organization in future. |
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The combination of Self-Predictive Analytic and
Strategic Intelligence powered by BigData Platforms is one of the best
practices in designing of a Strategic Intelligence Solution and it will
support all sorts of challenges in future.
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Customer Intelligence
Customer
Intelligence is a specialized type of Business Intelligence that
collects data of customers, their details and their activities and
analyzes them to create the customer-focused Business Strategies.
Alternatively, it is the process of gathering and analyzing the customer
data, their details and activities to create deeper-insights and
highly-effective customer-relationships and adding the strategic
decision making capabilities. Personal Demographics, Geographic
Demographics, Interest Demographics and Financial demographics are the
core interest area of CI. Earlier, its sources was limited to Phonetic
Data( Data of Phone Conversations) and Traditional Market Research Data
but now they include CRM data, Social CRM Data, data from Social Media
& Social Media Campaigns,Social Commerce Platforms like Groupon etc.
and other Business Applications like Enterprise Social Network and
Mobile Campaign Platforms.
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Please send us a query at info@elishconsulting.com for more detailed information and list of service providers.
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