Media Editing

Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information. The editing process can involve correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete work.The editing process often begins with the author's idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. As such, editing can involve creative skills, human relations, and a precise set of methods.
Corporate / Business Release
These releases are usually focused on building corporate image to make the company acceptable and real to the industry as well as attract investment or buy out opportunities. These releases are the ones announcing new executives and positional changes, quantity of shipments, large orders and other Business Wow’s!

Customer Story/Success Release
This is the Real Success story and has significant importance in proving the value of the technology, service or solution that you provide. These types of releases should include quotes from the customer or consultants and focus on the problems that the sale has solved. If this release focuses on just the dollar amount or only on the important customer, then this slips back into the Corporate release category.

Technology Recognition
The essential value of this type of release is that it must include technical information about the technology or release and expound on the types of problems that this can solve or that it is in response to your customer’s requests. This type of release can be dangerous as one must send out this type of release on a regular basis to show that the technology is growing and that the company is following the road map to technical success and being responsible to its current customer base by adding value to previously purchased solutions.

Participation in Public Events
This type can also include involvement in organizations that add credibility to the company and or to certain employees like someone becomes a Senior Member of the IEEE or granted a patent. This type of release is usually in a minimum of 2 parts. First explain that the company or person is going to attend, participate in, speak about or accept an award at the show/event. This should include what the corporate focus will be, like a new product or a technology focus. The second part is after the event one presents the value and success of the event or relevance to the company and market value. One can collect quotes at an event and use them to express the emotion of those who attended and what they felt about your participation, product, award or speech/training.

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